The Middle East is an attractive export market for European and particularly German companies. Despite the high global oil prices and the increasing revenues, the majority of the Middle Eastern countries decided not only to reduce their economic dependency from oil and gas, but also to significantly decrease their dramatic domestic energy consumption. Governmental investments in sustainable and efficient energy solutions have only just begun.
In the major countries of the region like Saudi Arabia and Iran the electricity or natural gas consumption in private households is up to 10 times higher than the average consumption in European households. Ventilation and Air Conditioning hold the major share in total energy consumption in the Middle East. Therefore it is not surprising that Saudi Arabia’s electricity demand for private households is the highest worldwide.
Being involved in the Middle East business in the last years, GERMACS recognized the problem of inefficient and ineffective HVAC products and foresaw the resulting shift in this market. The opportunity is there!
Anyhow the Middle East is an area which due to recent political events unsettles many potential companies to enter those markets. BUT the market volume and size are just too attractive to be neglected.
GERMACS makes a low risk approach to those growing markets possible. Our extensive local network of distributors, engineers and service providers in the HVAC sector can be considered as a real export opportunity for any European manufacturer.
BUSINESS ENVIRONMENT EUROPE
Europe is the leading market for highly energy efficient and renewable technologies. The governments are actively promoting the swift development and integration of renewable and efficient heating and cooling technologies through new laws and attractive incentives.
This promotion has led to a significant market shift in the EU which has pushed the HVAC industry as a result. The number of renewable efficient technologies – such as CHP, CCHP, heat pumps, solar thermal and cooling and condensing heating boilers – has increased enormously.
For example, the world’s market for condensing boiler technology, which is deployed in gas and oil central-heating boilers and achieves efficiencies of almost 100%, is served almost exclusively by the German heating industry.
In the Middle East HVAC market German and Italian products already enjoy remarkable reputation and excellent market shares.
In particular “Made in Germany” has been synonymous with high-quality products. When it comes to energy-efficient technology, Germany is the international market leader and innovator. This is also reflected in the exceptionally high number of patent applications submitted in the areas of efficient building services technology and energy-efficient industrial procedures.
GERMACS` business objective is to enable suppliers of efficient HVAC solutions from Europe to meet the demand of the Middle Eastern market.
GERMACS – YOUR BUSINESS PARTNER IN THE MIDDLE EAST